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No. 156 · Monday 9 November 2026 · Buenos Aires

Lunes de potrero

Free, every Monday. Leave whenever you like.

Media kit

Who reads Lunes de potrero

A free Monday letter on Argentine football. Its readers are fans, coaches, club staff and the people who organise the events I host.

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Facundo in a headset in a stadium commentary booth

Ages

  • 18–2422%
  • 25–3438%
  • 35–4426%
  • Other14%

Places

  • Argentina62%
  • Uruguay9%
  • Spain7%
  • Chile6%

Rates

  • A sponsor’s note in one issue

    fromAR$ 1,200,000

  • Hosting a panel or event

    fromAR$ 1,800,000

  • Commentary for a podcast or a match show

    fromAR$ 900,000

On air and in print

  • Radio Pampa DeportivaThe commentator who still calls it from the cheap seats2026
  • Balón AustralWhy Argentina’s best football writing arrives on a Monday2026
  • Canal Estadio SurLate-night panel: what the mud taught the table2025
  • La Previa SemanalTwenty years on the microphone: a conversation about listening2025

Broadcasters, brands and organisers

Work with me

Tell me who you are and what you have in mind. I reply within a week.

  • Host a panel or an event

    from AR$ 1,800,000

    A press night, a fan forum or a sponsor evening, run to time, with the questions the room actually wants asked.

  • Commentary and analysis

    from AR$ 900,000

    A match, a highlights show or a podcast, live or recorded, in Spanish or English.

  • Sponsor the letter

    from AR$ 1,200,000

    A short note in one issue, set apart from the writing and marked as yours.

Your message comes only to me.

This week’s issue

Lunes de potrero: what a muddy pitch taught a whole league

Forty thousand people watched a ball that would not bounce, and the best passage of play came from a side that stopped trying to pass.

No. 156 · Nov 9, 2026 · 9 min read

Floodlit stadium seen from high seats at night

It rained from the first minute. By the second half the centre circle was a puddle, and the only team that looked comfortable was the one that had trained that week on the patch of dirt behind the club.

This week I go through the goal that decided it, talk to the groundsman who told me at ten in the morning it would be a draw, and make the case that the pitch deserves a place in the match report.

Plus: your messages about the new kick-off times, a short note on the commentary booth’s worst chair, and the one tackle I still cannot decide about.

Read: Lunes de potrero: what a muddy pitch taught a whole league

Portrait of Facundo in a navy suit jacket

Facundo Ledesma Ibarra

Twenty years on the microphone, and I still prefer the pitch behind the house

I’m Facundo. I called my first match on a local radio station in 2006, from a plastic chair with a microphone taped to a broom handle. Since then I have commentated on four continents, appeared on a late-night panel for nine seasons and learned to keep going when the feed drops.

Lunes de potrero began in 2023 as a Monday message to the friends I used to play with on a dirt pitch. It is still free, still written on Sunday night, and still one long read plus whatever the weekend left over.

Press conference table with a row of microphones

Next issue: Monday 16 November

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